T-shirts? Trousers? Hats? Oh my! With so many various kinds of clothing available, a small business start-up or perhaps a corporation thinking about its next marketing campaign could find it difficult choosing what promotional and personalised clothing will be suitable to represent their business.
If you are in the mood for something different – or perhaps your company offers something a little different itself – then consider the hoodie… Custom printed and personalised hoodies already have many great uses in the wider world, such as for example:
Higher education – Hoodies are very popular with students of universites and colleges, branded making use of their institute’s colours and logo. A university society or business selling to students may want to consider a personalised hoodie for his or her own purposes, either for his or her team/staff to wear or even to sell to their customers.
Exercise – Some people prefer to exercise in hoodies, particularly in winter or in colder climates where a t-shirt is simply not enough. Gyms and fitness trainers might prosper in providing branded hoodies with their clients, to allow them to wear both in and out of training.
Music – Hip-hop and grunge music are synonymous with the hoodie. Many bands and musicians sell personalised hoodies within their merchandising efforts. Therefore, Thrasher Hoodie could make sense for an organization in the music industry to obtain in on the act. Perhaps a drum retailer or a record store should think about selling their own promotional hoodies?
Since they have grown to be popular only a few short years ago, hoodies have represented defiance, non-conformity and generally a way to stand out from the crowd and away from the norm. While they could not suit all business and ventures, a personalised hoodie might be the perfect choice for a small business that itself offers something that’s a little bit different.
Unfortunately, however, it should be noted that in some countries and cultures, the hoodie is frowned upon and associated with negative connotations. The hoodie provides anonymity of the person, meaning that someone with criminal intent may wear them to conceal their identities from police, security staff and CCTV cameras. With this thought, it should be remembered that personalised hoodies are only appropriate in certain situations and circumstances and may not be at all appropriate when worn using places. Then again, feel free to use this to your advantage: a hoodie might be perfect for a guerrilla advertising campaign or during an outrageous, over-the-top publicity stunt.