Version One: The story about why Kentucky Fried Chicken, founded by Harland Sanders, adjustments it name to KFC is to get rid of the word “fried” in it’s name. The word “fried” has damaging connatations like being unhealthy, possessing high cholesterol, causing obesity and lots of far more. For that reason, as an effort to rebrand themselves as a healthier household restaurant that caters for men and women of all ages, which includes wellness conscious men and women, Kentucky Fried Chicken renamed itself as KFC.
Version Two: The US food and drug administration reviewed the operations of Kentucky Fried Chicken and found out the they are rearing genetically modified chickens, with extra substantial breasts and further legs to harvest the meat from(the number varies from four to six). The US meals and drug administration declares that these creatures cannot be marketed as “chickens” and Kentucky Fried Chicken, unwilling to lose such a lucrative operation to adhere to the guidelines, decided to adjust its name to KFC rather to get rid of the word “chicken”.
The truth
The truth is that Kentucky Fried Chicken decides to transform its name is to avoid paying license costs to the state of Kentucky. In 1990, the state of Kentucky decides to trademark their name, in order to lower their accumulating debts. As a result, Kentucky Fried Chicken have to pay a sum of funds to the state for applying “Kentucky”.
Clearly, KFC Survey are unwilling to considering the fact that they had been utilizing it for practically four decades(they started in the 1950s) and refused to spend such royalties as a matter of principle. Just after a great deal negotiations, they have been unable to budge the government stance and as a result decided to change their name alternatively of paying. This coincides with the rebranding campaign as stated earlier and anything turned out effectively.
The proof that suggests that this version is accurate is that lots of events and corporations had also changed their name to eradicate the word “Kentucky”. The examples variety from the most renowned horse race in North America, formerly identified as the “Kentucky Derby” adjustments to “The run for the roses”, the provider of seeds and nursery outfits “Kentucky Bluegrass” adjustments to “Shenandoah Bluegrass” and the song “Kentucky Lady” by Neil Diamond was dropped from radio stations at his personal request for the reason that he would shed a lot more money for paying the state of Kentucky royally than what he obtain from the station.
Last Words
In Nov 2006, Kentucky fried chicken ultimately reached an undisclosed agreement with the state of Kentucky with regards to this situation and they are totally free to use their name back again.
In Wikipedia on the KFC entry, there is a marked distinction in the explanation why KFC adjustments it’s name. The data at Wiki take the stance that version a single of the story is appropriate. If that is the case, then what explains the name transform of other entities that has practically nothing to do with chickens? As the truth goes, it is up to open debate but of course I am going to defend my views. If you have other opinions, really feel absolutely free to leave a comment on the post itself or on our wall. Thanks a lot for reading this post!