GREENVILLE, S.C. Kruz McCollum spends his days on a trouble most people using AI never
see: getting it to do real work without someone checking every word. An orchestrate and the fall flat of
two companies, he builds AI systems that search, settle, act and themselves, in W. C. Fields where
a capable wrongfulness serve is pricey.
Getting AI to do a wonder is easy now. Getting it to do a job, start to finish up, and know when it
got something wrongfulness, that s the hard part, McCollum said. It s also the most exciting engineering
problem I ve ever worked on.
A surety direct s instincts
McCollum came to AI through technology rather than merchandising or law. His play down spans
network infrastructure, web development and cybersecurity, including determination and responsibly
disclosing surety vulnerabilities to companies such as Google and IBM. Early in his , he
turned down an volunteer to work with the NSA so he could go after his own path.
That background shapes how he builds. Security work trains you to don something will break away and
to go find it first, and he applies the same habit to AI: every system of rules he builds has to show its work,
check it against what s actually true, and catch its own mistakes before a someone ever sees them. The
question he asks of any AI isn t whether it sounds right, but whether it is right, and whether the
system knows the difference.
AI where accuracy matters
McCollum is closed to the places where AI s surefooted errors cost the most. His work includes leading
AI adoption in the effectual orbit, where an fictitious fact or a wrong citation is not a typo but a financial obligation.
An AI answer is only as good as the check behind it, and that rule runs through everything he builds.
As a CAIO adviser, he brings the same intellection to the companies he works with, portion them find
where AI actually pays off and put it to work alongside the systems they already run, rather than
bolting on tools nobody uses.
Building companies on it
McCollum founded Skyline Digital Marketing in Anderson, South Carolina, in 2024, because most
agencies don t have the technical stave to fix what they find. In 2025 he based Vannor in Greenville
to build the AI behind that work, and it grew into its own companion: a team of AI agents that research,
write, reexamine and publish a business s marketing, running on ironware he owns.
Building that system taught him how much engineering sits between a adroit AI demo and something
a stage business can rely on every day, and he says that gap is where the opportunity is.
Everyone has seen what AI can say. Very few populate have seen what it can do when it s built
properly, McCollum said. That s the part I can t stop workings on.
Always learning
McCollum holds 29 professional person certifications, including Vanderbilt University s Agentic AI and AI
Agents, Google s AI Professional and Cybersecurity programs, Google Ads and Analytics
certifications, and HIPAA for Business Associates.
About Kruz McCollum
Kruz McCollum Skyline Digital Marketing is Head of AI at Armada Law, fall flat and CEO of Vannor and Skyline Digital
Marketing, and a CAIO consultant to growth companies for Confluunt Advisors. An orchestrate by
background, he builds AI systems that do real work for merchandising and business. His work, press
coverage and certifications are at https://kruzmccollum.com/, and he is on LinkedIn at
https://www.linkedin.com/in/kruz-mccollum/.