You have decided you will need a company video and have to have to hire a video production company. Unless you know exactly what you want and how you want it produced, deciding upon a production organization can be a daunting course of action. Issuing a request for proposal (RFP) can be the ideal indicates of sourcing video production talent if you are searching for input from professionals – some new suggestions on how most effective to convey your message. By providing the production business information in crucial areas you will be delivering important data required for a meaningful quote. Right here are some ideas and essential info for your RFP:
1. In your RFP give a short outline of the video purpose – to produce more web leads, to educate viewers about a new item or procedure, to produce excitement about a new product launch, etc. This will assistance the video firm recognize your objectives and objectives.
two. Give an estimate of the length of the video. Recall, much less is extra, specifically with net video. Intro enterprise promo videos are greatest kept 2-3 minutes lengthy. Educational videos can be longer but often maintain in thoughts the video really should be focused and hold the viewers’ consideration. If you want your video to cover two distinct topics think about generating two separate brief videos. Providing the video length(s) will give the producer facts necessary for quoting.
three. Specify the shooting place – your workplace or plant or do you call for a studio?
four. What is the expected style of your video? The video could be a solution demo, testimonial interviews, message from the President, item comparisons…detail as a great deal as you can.
5. Who will be in the video? Filmproduktion , plant personnel, happy shoppers, specialist actors?
6. Do you call for expert narration or will business personnel offer the dialogue and narration?
7. What is your timeline? When do you have to have the finished solution?
8. What are the deliverables? DVD, Blu-ray, YouTube or Flash Video, Broadcast or a mixture of formats?
9. Do you have a price range in thoughts? This may perhaps sound at 1st like you are opening a Pandora’s box, however, if you envision a video with higher production quality but don’t give particulars that would lead the producer to this conclusion the producer might quote on a production level that does not meet your expectations. One way about this is to ask for production worth possibilities. For instance, with a budget of $2000 (or less) what can you provide? What can you offer for $4000 or $10000?
Usually recommend how you want the RFP response structured. For the sake of comparing responses you might ask the quoted price stated in the cover page. You may have a detailed list of facts needed in a certain order such as:
Cover Letter, Contact Details, Production Crew, Project Production Method, Operate Plan, Relevant Project Experience, 3 Customer References, Detailed Quote, DVD Demo Reel
Often state the RFP closing date and time for responses, how responses should be delivered (tough copy, e mail or both) and that late responses will not be thought of.
Have you observed a video style you genuinely like? If so, offer a hyperlink so the Producer can get a superior idea of what you want.
For larger projects you can ask for:
• A Video Remedy. A treatment is a statement of the project displaying that the producer understands what you want to achieve with your video and gives a summary how the video will be designed.
• A detailed function strategy displaying milestones at definite dates that you offer.
• Equipment list. This might assist you figure out which producer has the improved tools to do the job. If you or a member of your RFP group are not familiar with video/photographic gear this could be meaningless details. Retain in mind many specialists do not own all their gear – they rent it to preserve pace with the newest and latest available. You could ask what gear they would use and how this would add to the overall production level of the project.
• Danger Mitigation. Determine the feasible places of danger and what plans will be in place to lessen risk. This could cover crew replacement in case of illness, unfavourable climate conditions and if something happens, ‘what is Strategy B’?
• You can even state your scoring method for responses, for instance 20% for expertise with comparable projects, 20% project cost, 20% consumer references, 20% demo reel, ten% completeness of response, 10% understanding of project and quality of response.
What to look for in a video RFP response? Here are crucial areas to enable you decide on your ‘preferred producer’.
• Did the producer complete the response in your required format? If the response is incomplete, did not arrive before the deadline or not in your stated format this should speak volumes.
• Has the Producer worked on related projects? Do they have some know-how of your business, solution or service? Does it seem they researched your corporation just before they made a written response – did they do their homework?
• Examine their video therapy, tactic and perform program. You are hiring experts who can bring you fresh ideas. A producers’ creative talent is their greatest asset. How can they apply it to your project?