After starting your firm, you can’t simply sit back and wait for the clients to come rolling in. You will need to pursue some solid roofing marketing strategies to get the word out about your services and secure a strong pipeline of customers.
Fortunately, roofing advertising need not be expensive to be effective.
If you utilise a variety of marketing techniques, including both traditional and digital ones, your roofing firm has a chance to stand out from the crowd. The following marketing strategies are great for spreading the word about your company to attract new customers and leads for your roofing business, and many of them can be launched with little or no initial investment.
- Claim your business
If you haven’t already done so, claim your business on Google. Once you have claimed your firm, you can add pertinent information for people to locate and contact your firm. The great news is that it is free of charge and gives you an instant online presence.
The most important details about your company should be included in an optimised Google Business listing are name, number, address, website, description, and category.
When someone searches for the name of your roofing company, Google’s user-friendly algorithm will display information about your company in a Google search, making it as simple as possible for prospective clients to contact you.
- Create a website that is compatible with both computers and mobile devices
In the modern era, it is practically unprecedented for a firm not to have a website.
Build a business website that is mobile and web-friendly, neat, and simple to navigate.
Then, you can make use of your website to offer useful information, give clients a method to learn more about your services, and enable them to contact you.
One of the most crucial aspects of roofing marketing is the content of websites. Find long-tail keywords that potential clients could use to locate a company like yours by using a free keyword research tool, such as Google Keyword Planner.
Long tail keywords are keyphrases or keywords that are more precise than more popular keywords. They are also often lengthier. Because they are more precise, long-tail keywords typically have a greater conversion value while receiving less search volume.
Include keywords in lengthy, interesting articles and blog entries that will educate your audience and keep them coming back to your website for answers to their roofing queries.
Blog postings that are structured as questions and answers could be the ideal kind of material for a roofing company. As the owner of a roofing company, think of the questions you are frequently asked and use them as the headline of your blog post. Then, in your blog post, respond to that question as thoroughly as you can.
For example, a typical consumer may ask, “What’s the average cost of a roof replacement?” As the expert, you can respond to that query with accuracy. These are the kinds of inquiries that individuals using Google will make, so you have the chance to attract some search traffic to your website. You can provide your professional opinion on the following frequent queries from homeowners:
- Which roofing materials are appropriate for my house?
- Is it better to fix or replace my roof?
- What should I do to maximise my insurance claim?
- Create a social media presence
Utilize social media platforms for marketing purposes. Engaging with members of your target market on social media is free and easy, as well as enjoyable. Create competitions or giveaways on Facebook, tweet positive customer experiences, and share Instagram photographs of your employees at work.
The more you interact with your audience on social media, the more probable it is that they will do the same by sharing your material, which results in free advertising and a bigger potential audience.
- Maintain regular contact with your leads
Getting leads is one thing, but you should also follow up with prospects promptly and have mechanisms in place for doing so.
- Include your location in your online content
Make sure to include your specific location in a few of your blog posts and social media posts. Use search terms like “Sydney roofing” or “covering roof from the sun in Queensland” to attract local clients who are performing Google searches. Including some information about your city and state can assist you to sell your business locally, even if not all of it is location-specific.
- Take advantage of the weather
As a somewhat seasonal industry, roofing may experience busier or slower periods of the year. Using seasonal weather trends in your commercials is one of the greatest marketing strategies for roofing if you decide to employ print, radio, or another kind of media.
To persuade customers to hire your roofing firm in time for the forthcoming season, you could wish to display a picture of wind damage to a roof, for instance.
- Form collaborations with other businesses
Co-marketing is a type of advertising that allows many companies to work together to share marketing strategies. In order to provide consumers who prefer to combine the services of both businesses at once during a spring cleaning effort a particular price, a roofing firm may collaborate with a gutter-cleaning company, for instance. By combining your marketing efforts, you both receive business and advertising at half the cost.
- Distribute flyers
To spread the news about your new roofing service in nearby communities, distributing postcards and door hangers might be effective methods. Furthermore, this cost-effective method of promotion won’t blow your budget before you start bringing in clients.
- Run a referral program
Despite all the digital marketing tactics available, word-of-mouth is still one of the finest sources of advertisement. Offering incentives for customers to recommend your business to others is a good way to step up your marketing efforts and gain a competitive advantage.
You may encourage your current clients to recommend new clients to you by offering them a discount on another service, but you can also hold a competition where the client who refers the most new clients to you will win cash or another prize of your choice.
- Start a PPC campaign
Google’s sponsored results, which appear at the top of the page when you conduct a search, are examples of PPC, or pay-per-click, advertising. Up to a predetermined budget, a fixed fee will be charged each time someone clicks on your advertisement.
For instance, if you target the phrase “Sydney roofing company” in your campaign, your business ad would appear above Google’s search results, which can result in more sales.
- Set yourself apart from the competition
You won’t distinguish yourself from your rivals by just promoting your roofing business as a roofing business. Your marketing strategy has to be approached from a fresh perspective. For example, you may promote your firm as the area’s most diverse provider of different types of roofs or as an eco-friendly roofing company. Explain to your audience how your business is unique and why customers should select it over rivals.
- Offer discounts to new homeowners
During the first year after they move in, new homeowners spend a significant amount of money maintaining their homes. By offering special discounts to new homeowners, you can promote your services to them and help them save money on repairs. Look for direct-mail businesses that might assist you in finding homes that have recently been sold.
- Create video material
If you don’t have a YouTube channel set up, you can lose out on potential clients who prefer watching stuff rather than reading it. You can use videos to answer some of the crucial topics you’ll also cover in your blog posts. You can also showcase your staff at work and feature client testimonials, all of which will help promote your business and demonstrate your competence.
- Create a Facebook group
As Facebook’s algorithm may make it difficult for postings to be seen, managing Facebook business pages can be challenging. Even while it’s still a good idea to create a page, you might want to put more effort into developing a Facebook group for your company.
By publishing informative information and responding to queries from locals looking for roofing services for their houses, you can position yourself as an expert in the community. To boost engagement, stay in touch with your clients, address their concerns, and publish pictures of you and your staff at work.
- Share before and after images of your work
By posting before-and-after images of your work along with a testimonial or on your social media sites, you can demonstrate to your online audience just how amazing your work is. Additionally, instead of just telling people what you can achieve, you can utilise the images in blog posts, press releases, and online and print marketing.
- Use LinkedIn to access business leads
LinkedIn is an excellent way to not only identify oneself as an authority and business owner, but also to find some leads for your roofing business. Look up nearby companies or property managers to connect with and contact about your services.
- Employ innovative advertising
When coming up with marketing strategies for roofing, think creatively. Your company name, website, and phone number should be prominently displayed on the vehicles used for your business. You may also make yard signs with the name of your business to put in front of the houses where you work. People passing by will be able to view your work up close, and your sign can persuade them to call you for their roofing project.
- Publish press releases
Sending press releases that highlight something novel and intriguing about your business to relevant media members, such as bloggers or journalists, is a solid marketing move for a roofing company. Did you expand your selection of roof types? Do you provide a special discount for recurring clients? Write a press statement that includes your update and a few useful, interesting pieces of advice. Send editors and journalists with significant connections to your industry your polished press release to help spread the word.
- Maintain a positive online reputation
Monitoring your internet reputation carefully is one of the most important things you can do for your company. Check periodically to see what other people are saying about you on Yelp, your Google company listing, and other review websites.
The majority of the review sites give you the option to reply to queries and grievances from customers. Don’t discount what others have to say; rather, make it known that youwelcome communication from dissatisfied clients and will do your best to assist them. You may show people you care by acting promptly to address a problematic issue.
ARE YOU READY TO PROMOTE YOUR ROOFING COMPANY?
Themarketing strategies for roofing companies listed above are effective, long-term ways to bring in new clients and retain existing ones. Try out a few different approaches to see which ones perform best for your business, and keep your marketing methods up to date by remaining abreast of the evolving digital landscape.
What components of roofing marketing are crucial?
The fundamentals should come first. Get your vehicle covered, purchase yard signage, and start your social media profiles to ensure that your name and brand are appealing. After that, check your website to see whether it has enough material on its important pages and register your business with local directories. Before utilising sophisticated strategies like a specialist website, SEO, PPC, and video marketing, it is essential to establish a solid reputation for your company in the community and increase your social media referrals.
What can I do right now to advertise my roofing business?
For a rapid boost to your roofing business, leverage social media and recommendations. Describe the typical queries your potential clients have in a blog post that you publish on your website. Add accolades or customer reviews. Make sure your contact details and contact form are obvious, presentable, and, preferably, appealing and conspicuous.